A week ago we published our first book, Minimalism: Essential Essays, a book created to celebrate our 100,000 monthly readers and to thank our thousands of subscribers. (A free-download link was sent to our email subscribers on Tuesday—at the bottom of the “7 Ways”¦” essay. If you didn’t get that email, please reply to this essay via email and we’ll forward the link.)
Besides giving this book to our subscribers, we started selling it for $3.99 via PDF, Kindle, Nook, and Smashwords. We didn’t have any initial sales expectations; we figured we might sell a few copies, but we didn’t know how many.
And then something crazy happened…
We had way more sales than we imagined. We woke up last Saturday and discovered that Minimalism: Essential Essays had reached #4 in the Amazon Kindle Store under Non-Fiction: Self-Help, Happiness.
Suffice it to say, we were amazed. It was shocking to see our book at #4 on Amazon, because the top five books were mostly from big-name authors from mega-publishing firms—including titles like The Happiness Project by Gretchen Rubin and The Four Agreements by Don Miguel Ruiz.
And then there’s little ole’ us. Just two guys from Dayton, Ohio, who self-published a book with no expectations, and it climbed into the top 10 without trying to get there, without a plan, without a goal, without any promotional or marketing hype.
Why? Because of you. You are the reason we reached the top. We have the most engaged, most intelligent audience on the internet, and for that we are incredibly grateful. Thank you for your support, your readership, your inspiration. We appreciate you.
An Unexpected Lesson
We discovered that you don’t have to have an arbitrary goal to achieve great things, you don’t need an expectation to succeed. We simply worked hard to grow this website, worked hard on this book, and made an effort to contribute to our faithful readers. Success and happiness comes from those things—from growth and contribution, not expectations.