# Store-Brand Insecurity

Source: https://www.theminimalists.com/insecurity/
Published: 2024-06-11
Updated: 2024-09-28
Author: Joshua Fields Millburn

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Picture the coolest people who have ever graced our screens—\
 be it James Dean or Joan Didion, Dua Lipa or Denzel Washington—\
 now imagine any of them responding to hateful comments on social media.

Such behavior is difficult to envision\
 because being flustered is incongruent with their poise.

The most composed people are paragons of self-assuredness.\
 They possess serious IDGAF energy.\
 Even in turmoil, they appear unperturbed.\
 They lack the knee-jerk judgments that are a byproduct of insecurity.

*You*, on the other hand…

You care what other people think—\
 you yearn for their acceptance—\
 because there’s an underlying dissatisfaction in your own life.

(Of course, when I say “you,” I’m really talking to myself.)

Although this malaise of craving causes great suffering,\
 misery is the norm in today’s affirmation-obsessed society.

If you were *completely* satisfied with yourself—\
 with your relationships, career, and geography,\
 your finances, generosity, and status,\
 your priorities, fitness, and possessions—\
 then it couldn’t possibly matter\
 what other people thought about you.\
 (James Dean was famously undisturbed by critics.)

Despite this truth, I have good news:\
 Your dissatisfaction is not even your own.\
 It was handed to you\
 by your culture,\
 your peers,\
 your community.

Imagine a neighbor who tells you she’s disappointed\
 because you don’t own a private jet\
 or a professional sports franchise.

You would laugh it off.

Why, then, do you care\
 what that same person thinks\
 about your\
 hair,\
 car,\
 creed,\
 or calendar?

Because you want to fit in.

Everyone wants to fit in\
 because we’re afraid\
 we’ll look like fools\
 if we don’t.

Ironically, *real* fools clamor for adulation;\
 we refer to them as “try-hards” or “brownnosers.”\
 (Joan Didion didn’t fit in—she stood out—yet she was no fool.)

In colloquial terms,\
 the average person’s thirst for acceptance\
 is oft-referred to as *lacking self-confidence*.\
 But perhaps a new term is in order: *store-brand insecurity*.

Insecurity makes sense\
 when one exists in a place of true lack.\
 When I was 80 pounds overweight and six-figures in debt,\
 I lacked the [restraint](https://youtu.be/fgM8rUZKVLY) and money I needed\
 to get to my [enough point](https://www.theminimalists.com/enough/),\
 so I felt a healthy dose diffidence\
 until I maneuvered out of those craters.

However…

Once I escaped my basin of discontent,\
 I had no right to feel dissatisfied about anything.\
 Any remaining timidity was a product of\
 cultural conditioning.

So…

There are two ways to increase your sense of security:

First, you can enhance externalities—\
 credit scores, square footage, job titles,\
 designer clothes, luxury cars, six-pack abs.\
 Maybe after a few decades of accumulation,\
 these accomplishments will hush your imaginary haters.

Or you can simply *want less*.

Just like you don’t *need* the jet or the sports team,\
 you also don’t need any amount of\
 worldly goods, wealth, or respect,\
 to make you *you*.\
 (Dua Lipa is still Dua without the makeup, money, or fans.)

Needless to say, there is no formula\
 that will instruct you “how to” need less.\
 Even so, you can *want* less\
 by simply dropping the false desire for more.

Chasing *more* is a trap,\
 a collective hallucination,\
 a disease that has metastasized the populace.

You don’t actually want more veneration\
 or more self-improvement\
 or more material items;\
 you want the happiness\
 and all the pleasant feelings\
 that you believe exist\
 on the other side of those things.

You already possess the happiness you’re looking for.\
 It is not found in externalities or acquisitions.\
 It lives in *you*, right here, right now,\
 veiled only by the false belief\
 that you are incomplete\
 and that obtaining *more*\
 will complete you.

Once you realize this gift—\
 once you understand *the healing power of less*—\
 everything changes\
 and\
 you become invulnerable\
 to the judgment of others.

This is the basis of genuine security.

Why is this second path—\
 the *path of less*—\
 always the path less traveled?

Because cluttering your exterior life\
 is easier than decluttering your interior.

Sure, it’s easy to camouflage dissatisfaction\
 with success objects—\
 with outfits and vehicles and trophies—\
 but that concealment is temporary.

When prized property turns into flotsam and jetsam,\
 as all things eventually do,\
 the only thing that remains is\
 your underlying insecurity.

It never went away.

Nevertheless…

When you want less,\
 insecurity downright disappears;\
 it is replaced by a deep satisfaction with the way things are,\
 not the way your coworkers, friends, and family “wish” they were.

When you want less,\
 you no longer feel the misguided urge to impress anyone.\
 (Denzel doesn’t care whether we’re impressed by his life.)\
 Paradoxically, this disposition is far more impressive to many people.\
 Yet that no longer matters, either.

When you want less,\
 the only thing that remains is\
 a perfect peace that cannot be purchased\
 or handed to you by anyone.

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