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The Minimalists
The Minimalists are Emmy-nominated Netflix stars and New York Times–bestselling authors Joshua Fields Millburn and Ryan Nicodemus. Alongside their podcast cohost, T.K. Coleman, this simple-living trio helps millions of people eliminate clutter and live meaningfully with less. Learn More.


I’m the pack of lies that keeps you ‘safe.’

I’m the thoughts you’re ashamed to share.

I’m the crushing feeling you feel inside.

I’m the memory you can’t get out of your head.

I’m the lust, the empty desire.

I’m the fear, the greed.

I’m the Black Friday.

I’m the impulse, the hurry-up-and-buy, the just-one-more.

I’m the high that fades past the checkout line.

I’m the sound of money flowing down the drain.

I am consumerism. Give me a chance—I promise you won’t be satisfied.

Essay inspired by David Gray’s “Nemesis.”