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The Minimalists The Minimalists
Joshua Fields Millburn & Ryan Nicodemus help over 20 million people live meaningful lives with less through their website, books, podcast, and documentary. The Minimalists have been featured in the New York Times, Wall Street Journal, Boston Globe, Forbes, TIME, ABC, CBS, NBC, FOX, BBC, and NPR.

How Much Is Enough?

How much is enough?

Without asking this question, we blindly pursue excess.
We have been acculturated to act rapaciously.
Acquire, consume, indulge. More, more, more.

How much is enough?

Without an answer, we don’t know how to proceed.
Because we don’t know when to stop.
Mindless desire takes us by the hand.

Of course, enough is different for each of us.
Enough changes as our needs and circumstances change.

Your enough may include a sofa, coffee table, and TV.
A dining table that seats six.
A three-bedroom home.
A two-car garage.
A backyard trampoline.
Or that might be too much.

Enough changes over time.
Yesterday’s enough may be too much today.

How much is enough?

Less than enough is depriving.
More than enough is indulging.
Enough is the sweet spot in the middle,
the place where intentionality intersects with contentment,
where lust doesn’t get in the way of creating something meaningful.

The Minimalists recently found our enough.
We set a limit on our private podcast audience.
Because 6,000 people is enough.
It’s our minimum viable audience.

It’s enough because we want to keep our private podcast private.
A small audience allows us to test new ideas in an intimate setting,
to discuss sensitive subjects and have difficult conversations
without ridicule, judgment, or misunderstanding.

It’s enough to pay for our studio space and equipment.
Enough to pay a producer, filmmaker, and social-media manager.
Enough to pay ourselves without cluttering our podcast with ads.

Yes, we could rocket past 6,000 people.
But “could” is not a good reason to do anything.
Enough is enough when you decide it’s enough.