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The Minimalists
The Minimalists are Emmy-nominated Netflix stars and New York Times–bestselling authors Joshua Fields Millburn and Ryan Nicodemus. Alongside their podcast cohost, T.K. Coleman, this simple-living trio helps millions of people eliminate clutter and live meaningfully with less. Learn More.


Are advertisements helpful? Harmful? Both?

Over the past few years, I’ve spent a great deal of time contemplating the overreach of the advertising industry. Last week, after countless hours of research and rumination, I finally finished writing an essay that articulated my thoughts on advertising. It just needed some fine-toothed editing.

But then I accidentally hit “Publish” prematurely, and my unedited screed showed up in hundreds of thousands of inboxes yesterday, replete with myriad typos.

That was a mistake.
My apologies.

My error was especially frustrating because I spent more than three months writing and re-writing this piece. It’s a crucial topic for me, so I wanted to execute it perfectly—not to draw a line in the sand, but to start a conversation about the nature of advertisements.

Publishing the work when it was 98% complete interfered with this conversation. I’m sorry about that, and I’m fixing it.

If it’s in your inbox, please disregard my initial publication, and please accept a few days of necessary cunctation. The completed essay will go out this Wednesday, February 28, 2018, and ideally that’s when the conversation will begin.

Once you read it, I’d love to hear your thoughts on Twitter or Facebook.