A decade ago, shortly after starting our website, we published an essay that invited our audience to unfollow The Minimalists.
Why? Because we want to add value to your life,
not digital clutter to your screens.
Naturally, this philosophy extends beyond The Minimalists.
Clinging to media that disrupts one’s tranquility—
be it a TV show, magazine, newsletter, or “influencer” account—
is a vacuous endeavor.
Over the past ten years,
The Minimalists have continued to ask people to walk away
from our blog, podcast, and social media
if it stops advancing their well-being.
But we’re taking it one step further this month.
Today, we are removing more than 100,000 people from our email newsletter—anyone who has not opened one of our emails in the last month. If there was a simple way to carry this out on social media or our podcast, we would do it there, too.
This “Great Unsubscribe” will free up space to produce meaningful creations for the people who desire to explore the benefits of living with less, without yearning for the approval of the uninterested masses.
You see, while it might seem impressive to have
millions of readers, listeners, followers, and subscribers,
it was never about the numbers.
It has always been about creating and understanding.
Creating something genuine.
Understanding the Truth.
Everything else is excess.
So.
Feel free to unsubscribe from The Minimalists.
Or stick around if you benefit from our words.
But if we cease adding value, please remember:
peace is just an “unfollow” away.
